Personal Information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, anonymised IP address and time zone. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your anonymised IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
How do we use your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your Personal Information
We do not share your Personal Information with third parties.
We do use Google Analytics but with anonymisation enabled to help us understand how our customers use the Site – you can read more about how Google uses your Device Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We do not use your Personal Information to provide targeted advertisements
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser since we don’t track you in the first place. Google analytics should however respect this and prevent even the anonymised data being recorded.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.
Whilst this is about EU law, if you are somewhere else, we will still honour these privacy commitments, just reach out.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18 .
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e mail at email@example.com or by mail using the details provided below:
Lightbug Ltd, [Re: Privacy Compliance Officer], 176B Easton Rd, Bristol, BS5 0ES, UK